Posts Tagged ‘branding’

Hacking someones personal brand

Thursday, December 10th, 2009

Troll definitionI know two trolls. Roger Rustad, and David Kaiser – they run socallinux.org.

If you read anything these two post on socallinux.org you can quickly determine they use this mailing list to defame whomever they choose – and because their mailing list gets both spidered by google, and mirrored by list-serv they get pretty much automatic SEO. Multiple domain names replicating messages. And if the mailing list gets any activity for any reason the SEO goes up.

This is like a troll sniper rifle. You want someone to go down in flames, or you just want to make them real miserable? Talk smack about them somewhere that gets spidered by google and replicated to other sites. If anyone googles them, they’ll find listserv messages, mail-archive.com and google cache results all parroting the original messages.

Google is like the force. It can be used for good and evil. In this example, we’re looking at using it for evil.

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